Welcome to the PAAB Code

Overseeing trusted healthcare communications since 1976, PAAB operates as an independent advisor for preclearance with patient well-being as its top priority.

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CODE OF ADVERTISING ACCEPTANCE

Submissions for review must meet PAAB's standards for full, fair and balanced disclosure in order to be granted preclearance.

Administrative Guidelines

Code Standards

KEY PRINCIPLES

The standards by which health product materials are reviewed and considered for preclearance are based on these principles.

Truthfulness

Advertising must be truthful and presented in a manner that is ethical and appropriate for a varied audience.

Consistency

Advertising must be consistent with the Terms of Market Authorization and must not include unsubstantiated claims.

Transparency

Advertising must make all required disclosures, reflect an attitude of caution and offer a balanced view of risks.

Relevancy

Advertising must be focused on authorized use, or indication, and be supported by relevant evidence.